You can find out how many dedicated listeners you have who tune in to the majority of your episodes. Your yearly Spotify Podcaster Wrapped is another window into your audience and how they engage with your podcast. You can start by asking your listeners on Spotify via an Spotify for Podcasters Q&A and polls. Do they use social media platforms? Do they follow particular hashtags or subreddits? Figuring out where your audience already engages will help you learn where and how to reach them. Do your own research to find out where your listeners are most active online. In what part of the world do they live? What are their interests? What other podcasts do they listen to? Spotify for Podcasters’ built-in analytics can help you track down demographic data and trends with your current listeners-dig as deep as you can to put yourself in the mind of your audience. If your show switches topics, genres, and tones, you may want to narrow your focus in order to attract consistent listeners. Similarly, Angela Belt’s podcast, “ The Mood Board,” focuses on the “intersection of race, culture, and interior design”-a concept very specific and unique to her interests and identity. For example, the “ Growing Up Halal” creators speak to a very specific community that they identify with: young Muslim-American women who feel they don’t have an adequate platform or representation. The more specific your topic is, the easier it will be to identify and appeal to your audience. Rather than casting a wide net, pinpoint the unique value your podcast brings to the world and consider the audience who is most likely to listen to (and benefit from) your show. While you may be thinking, “My podcast is for everyone!” keep in mind the key to growing your listeners is to find your niche. Before you commit to any particular growth strategy, try to narrow down your intended audience. That’s why we put together these tips for growing your podcast audience-because whether you’ve had a show for a while or are just starting out, everyone’s story deserves a chance to be heard. To get your podcast in the ears of more listeners, you have to take the necessary steps to reach them. But word of mouth alone will only get you so far. Putting your podcast out there is a major first step-not to mention a great accomplishment.
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